TENNIS TO THE SEASIDE, AN ODE TO OPTIMISM AND FREEDOM


UNVEILED AT PARIS FASHION WEEK, THE PIECES FROM LACOSTE'S 2025 SPRING/SUMMER SHOW TENNIS TO THE SEASIDE BY CREATIVE DIRECTOR PELAGIA KOLOTOUROS ARE NOW AVAILABLE.





A TRIBUTE TO RENÉ LACOSTE’S SUMMER LIFESTYLE


Inspired by photographs of René Lacoste vacationing with friends on a beach in southwest France in the 1920s, Tennis to the Seaside is a tribute to the house founder's free-spirited, carefree style away from the tennis courts. In these archives, he appears tall, tanned, and athletic, exuding a breezy charm. The joy and carefreeness of the '20s resonate all the more in an era that aspires to optimism and freedom.

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René Lacoste and Simone Thion de La Chaume among friends in Saint-Jean-de-Luz, 1930 © Lacoste family archives

These archives were a true source of creativity for Pelagia Kolotouros and her team and have given rise to Tennis to the Seaside, a collection that celebrates sporting outings by the sea as much as it does modern French elegance. The collection seamlessly blends classic elements of tennis clothing with the effortless sophistication of coastal leisurewear.

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BETWEEN FORMAL AND CASUAL, SPORT AND LEISURE


Luminous, airy silhouettes project a radiant energy, enhanced by sensual fluidity and a certain nonchalance. The pieces unfold effortlessly, from clay courts to summer parties. The playful reinterpretation of Lacoste's heritage codes—the pleats, the polo shirt and the crocodile itself—is combined with textures and finishes that bring vivacity and depth. A neutral color palette with powerful, luminous shades completes this ode to joie de vivre. A true vitamin cure for a young, energetic, and bright spirit, embodying the versatility found in Lacoste’s men’s sport collection and women’s sport collection.

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FREEDOM SEA CAREFREE ELEGANCE MODERNITY FLUIDITY LIGHT JOIE DE VIVRE

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